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mohammadsiraj337498
Apr 06, 2022
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E-commerce agency operation, simply understood, is a third-party company that provides operation services for e-commerce stores. So far, agent operators have become one of the core components of the e-commerce market. In the text messagte service face of the rise of Douyin Kuaishou’s layout of e-commerce and live broadcast e-commerce, the agency operating company needs to adjust its operation strategy and seize the traffic dividend. This article analyzes the development status and future opportunities of e-commerce agency operations and shares them with you. Last year's Double 11, Huaying Capital and Tencent Technology released the first interpretation of the e-commerce agency operation series , focusing on the value chain of agency operation and the new opportunities for the agency operation of Doukuaipin (Douyin, Kuaishou, Pinduoduo) traffic platforms and the future of the industry. In addition to continuing to play the role of the behind-the-scenes hero in 618, the agency operating company has also ushered in a highlight moment of capitalization in the near future : Liren Lizhuang successfully held the meeting on June 4; Ruoyuchen successfully text messagte service listed on the small and medium-sized board in early July; Baozun will also return Hong Kong stocks. This year, the agency operation has ushered in more recognition and attention in the capital market. In the next three years, it is expected that there will be a wave of mergers and acquisitions & listings in the agency operation industry. In the face of the changing market, it is time to update our cognition. In this issue of Huaying Insights, we continue to explore opportunities in the e-commerce agency operation industry, focusing on: Has the e-commerce agency operation industry ushered in a "golden age" of capitalization? On behalf of the operators, can the Nuggets shake the new wave of traffic dividends? Under the epidemic, which sub-industry generation operation opportunities have surfaced? 01 E-commerce operation, the "golden age" of capitalization? 1. The primary market, since 2020, there has been constant financing news Summary of the investment and financing text messagte service list of operating service companies around the platform ecology since 2020 From January to July 2020, there were 21 financing & M&A events in the operation service field around the platform ecology, with an amount exceeding 3 billion. In addition to the listing of Liren Lizhuang and Ruo Yuchen, other key events include: Yiwang Yichuang's acquisition of Zhejiang Shangbai for a consideration of 362 million yuan; Alibaba-based operator Leqi, which focuses on maternal and child and food agency operations, completed CMC's investment in B+ The latter became the single largest shareholder; Dawa Technology, Magic Chopsticks, Goomei, Bicheng,
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