Make sure your new pages are mobile-friendly i.e. easy to access, easy to read, etc. (read this article if you don't know what your mobile site should look like). Think about the traffic your site generates on mobile devices. If that's what the majority of your audience uses, you might want to think about launching your mobile site first. If that's not the case, however, it's probably wise to focus on your main site first, and then after that work creating an equivalent mobile version. Advertising Continue reading below Hopefully now the idea of rebranding your business is a little less daunting. Don't be afraid to do this, just make sure you put in the time and effort to make your attempt a success. In this episode of Marketing Nerds, Mary Bowling of Ignitor Digital and LocalU sits down with SEJ Editor-in-Chief Jones to talk about local SEO and what businesses should focus on when optimizing their local presence.
They also talked about how new voice and mobile search technology is influencing local SEO and which review sites businesses hair masking service should focus on. Finally, Mary and discussed content marketing for local SEO and what kind of content will drive customers to your website. Mary Bowling explains how to optimize local SEO, including voice and mobile search Here are some transcribed excerpts from their discussion, but be sure to listen to the podcast to hear it all: Advertising Continue reading below What businesses should do about local search Well, the local SEO you usually need to rank well on Google Maps to get into local PACS. If you are a brand new business, you need to work on both sides of this equation. You have to do everything we SEOs know how to do to try to rank well organically in Google. Next, we need to layer the things we need to do to rank well in Maps. If we can put that together, then we have our best chance of showing up in those local PACS.
What you want to do locally is that you want to make sure that your Google My Business listing is as complete and accurate as possible, and that the information you put there matches what's on your website. You want to make sure that Google sees consistent data about your business from trusted places on the web and also trusts sites off the web. Next, you need to make sure your website clearly communicates to search engines and your human visitors where it is and what you're selling. Advertising Continue reading below Sometimes it's not really clear to people when they look at a local business's website. People assume too much. You really have to hit people on the side of the head and let them know you're doing what they should have done where they should be doing.