There are a ton of different ways that companies can use website personalization in their marketing strategy. Making updates to your website can be stressful, and it gets confusing if you have to use multiple software. Next, we are going to break down a few ways that website personalization can help enhance your marketing plan. Landing Page Optimization Whether your landing pages are through paid advertising like Google Ads, or rank organically, personalization will drive more success. This is because if a company sees information that is specific to their needs, they will have a hard time resisting. For example, if your company is bidding on your competitor’s keywords, then your landing page should reflect your company vs. your competitor.
If a prospect clicks on that ad and is brought to your competitor landing page, then you can show them why your company is the better option for them. You could show them a positive G2 review for your company, and a negative G2 review of the competitor. From a verified G2 reviewer who is in a similar industry as theirs. Just like any other form of digital marketing, A/B testing can make or break your strategy. A/B testing is Consumer Phone List when you compare the success of two different initiatives in order to determine which initiative will work best in regard to your goals. With personalization, you can easily track what landing pages result in the most conversions, time on site, clicks, all while driving down your bounce rate. We’ll talk a little more about specific metrics that you can test out later.
Page Path In your Google Analytics account, you can see the number of pages that your website visitors go to, as well as what pages they navigate through while on your site. If you see that your website visitors take a long time to find important information like your features or contact page, then personalization can help. If your visitors have a hard time knowing what to read after the landing page, then personalization will help guide them to the next page. By showing your website visitors an ideal view of your website, they will be more likely to click on your call to action, therefore increasing the number of conversions you receive.