A manual penalty can still affect an entire site. Manual penalties still require action to resolve the issue, and recovery requires a reconsideration request. Mobile updates If you're noticing specific issues with mobile-only traffic, it may be due to a mobile algorithm update. Here are the main ones to follow: Mobile-Friendly Update For the past few years, Google has rated sites on their “mobile friendliness,” meaning that the site's presence on mobile devices presents a good user experience. A “mobile-friendly” label used to appear next to
sites that met this threshold in search results, but this is no longer the case. So far, Google has announced two “mobile-friendly” algorithm updates that would have downgraded the ranking of non-mobile-friendly sites in mobile search results. Updated intrusive ads jewelry retouching service and interstitials In August 2016, Google announced that it would begin downgrading the mobile rankings of sites containing certain types of interstitials that prevented users from immediately seeing the actual content upon page load. In January 2017,
they confirmed that the update had rolled out. So far, deployment has been weak. The interstitial penalty only applies to the first click of a search results page. Interstitials that load when a user navigates to other pages on the same site will not trigger a penalty. Types of interstitials this update is supposed to address: Popups that cover the main content, either immediately after opening a page from a search result or when scrolling down that first page. Standalone interstitials that must be skipped before the user can view the content.