No matter which niche you’re in, there are likely to be communities that people actively participate in. These communities can be on Facebook, Reddit, Discord, Slack, etc., and are great places where you can promote your content.
But this doesn’t mean that you can whatsapp number list saunter into any of these groups, drop your link, and disappear. In case you missed the memo, that’s called spamming and a surefire way to get banned.
Instead, what you should do is treat each community as if you’re a tourist in a new country. You have to respect the culture and do as the Romans do. Figure out what the explicit and implicit rules are and follow them. You should also participate in discussions, ask questions, and offer constructive advice.
Only when you’re a well-respected “citizen” can you begin to promote your content.
Even then, it’s not license to promote everything you’ve published. Share only your best ones. For example, our chief marketing officer, Tim Soulo, has written a fair number of posts on our blog, but he only promotes one or two in such communities:
Tim's Reddit post on Ahrefs' guide to link building
What’s even better is to befriend people in these communities so that they share your work without asking:
Someone shares SQ's article about influencer marketing on Slack
1. Repurpose your content
Just because your content is in one format doesn’t mean it has to be in that format forever. Make your content marketing efficient—turn your existing content into multiple formats for different platforms.
For example, we turned our guide to influencer marketing into a video and turned our video about affiliate marketing into a blog post.
Not only does this help you reach more people who prefer different formats, but you may also occupy two positions on the SERPs.