It's hard to suffer from minimal search visibility, but if people aren't finding your phone number list content organically, you need to push it further through alternative channels. Take social media, for example. Sharing your content should be part of your social media phone number list marketing strategy , but over-promoting a specific article risks boring your audience.
We have all seen this happen. One of our favorite brands or channels is pushing a strong new message — so strong it's dominating their (and our) feed. It quickly becomes obsolete. As a result, we (the brand's audience) penalize the phone number list brand for over-promoting by not clicking to view the content or simply unfollowing the phone number list brand. It is much more effective to increase website traffic by making your site more visible in search engines. But is that really possible without an Amazon-sized SEO budget? Increasing organic search traffic takes a lot phone number list of upfront work (especially if your budget is shoestring), but the rewards are long-lasting. In fact, you will see the results of your SEO activity 12 months later, long after the initial work.
What is the Skyscraper Technique?
Simply put: the phone number list Skyscraper technique is a method of building on the best content to create something even better. Dean compares it to, well, skyscrapers. Just as you're unlikely to wonder which building is the 8th tallest in the world (you only care about the phone number list tallest, right?), you're unlikely to be overly concerned about what content ranks 8th position. Using the Skyscraper Technique is a way for you phone number list to build a bigger “building” – or build on an idea that already exists. In many ways, the technique is very similar to creating 10x content . The skyscraper technique, however, is incredibly effective phone number list for link building and for that sweet, sweet organic search traffic.
The Skyscraper Technique and Backlinks: What's the Deal?
Backlinks are links that lead to your phone number list website from other sources . Naturally, the more useful, informative and entertaining your phone number list content is, the more likely you are to encourage backlinks. But why are they so important? Let's do a mini experiment. Do a Google search for the phone number list first thing that comes to mind and take note of the first two results. I'll use 'title parser' as an example. The first result displayed is CoSchedule's Headline Analysis Tool - but why? There are tons of stock analysis tools out there. Why would Google pick this one for the number one position? Let's dig a little deeper.
Think about it: if tens phone number list of thousands of cooking-related websites link to an automotive blog, Google wouldn't think it's relevant and would rank the phone number list site lower accordingly. However, if other car websites link to the car blog, Google will think, “Hey, this site is really relevant to this topic. The phone number list website must offer incredible value to this audience. Using the skyscraper technique allows you to build those backlinks from awesome content. As a result, you will increase your site rankings and increase organic traffic and search visibility. You're still creating phone number list content, but you're also putting that content to work for you.