Google has formed a new global strategic partnership with The Walt Disney Company, which will allow Google to serve ads across Disney properties.
Disney will bring its entire global video and display business onto the Google Ad Manager.
That means Google Ad Manager is now Disney’s core ad technology platform.
Google will power advertising for Disney brands and properties, such as:
Advertising channels will include live streaming and direct-to-consumer content offerings.
As a result of the partnership, Disney will be able to serve Google ads on the web, in mobile apps, through connected TVs, and during live events.
Philipp Schindler, Chief Business Officer at Google, says in an announcement:
“Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens—everywhere.”
For marketers, this means an unprecedented opportunity to get their ads seen by some of the largest audiences in entertainment and sports.
That’s all the information that has been released so far, but I assume there’s much more to come as this partnership develops.
Google reviews in Maps and Google My Business can now include hashtags, making them even more searchable.
This addition was rolled out without telemarketing list announcement, but TechCrunch reports that Google confirmed the hashtags were rolled out over a week ago.
Currently they can only be added when writing reviews on Android devices.
Up to five hashtags can be added to reviews, and Google suggests appending them to the end of reviews rather than incorporating them into the main text.
Google also suggests using them in a way that makes them useful to searchers.
For example, hashtags like might help people find specific things they’re looking for in a restaurant.
On the other hand, writing a review about a place you visited a year ago and adding #throwbackthursday probably wouldn’t be useful to anyone.
Hashtags can be edited into old reviews, as well as included in new ones.
The ability to search for keywords in Google reviews was introduced this past May.
Now reviews are even more searchable with the inclusion of hashtags, which can either be clicked on or searched for manually.